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Help Our Favorite Unicorn Win 2021 Plush of the Year!

What are the TOTY Awards? From industry influencers to academia experts, media, and more — every year, key stakeholders come together to recognize “the hottest toys of the holiday season” for the Toy of the Year (TOTY) Awards.   But this exciting program is more than just the “Oscars” of the industry — it supports The …

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6 Benefits of Staying Creative at Every Age

Regardless of age, creativity is for everyone! We all know the lasting effects arts and crafts have on children, but the same positive mental and physical benefits also apply to seniors. How do creative activities like scrapbooking, jewelry-making, pottery, and painting, keep everyone’s mind and body sharp? From strengthening fine motor skills to relieving stress …

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7 Scary Fun Crafts!

‘tis the season to be spooky — and creative! Creep your way into Spook-tober with us and find wicked awesome ways to unleash your creativity — from creepy crawly suncatchers to temporary tattoos that are too gourd to be true. Check out 7 of our favorite creepy crafts and activity kits that make fright night a delight! …

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10 Ways to Throw the Ultimate Garden Party!

Whether flowers are blooming or leaves are falling, creativity is always calling! From stepping stones to crystal terrariums and even custom portals into magical fairylands — let nature inspire you to create with 10 of our favorite indoor and outdoor activity kits!   1. Host a magical garden tea party! Who says tea parties can only …

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Best Back to School Activities, from A to Z

Going back to school may look and feel a little different this year, but you can still find creative ways to incorporate a little something special into your curriculums! Whether you’re looking to integrate STEM learning into your curriculum or you’re on the hunt for the perfect after-school project, we’ve collected tons of hands-on kits …

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12 Ways to Make Waves!

Who says you need to go to the beach to explore the wonders of the sea?! Whether you’re a mermaid lover, a turtle-y terrific artist, an aspiring oceanographer, or even a Baby Shark — there are so many creative ways to make a splash right from home. Just dive into our favorite 12 under-the-sea activities! …

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10 Mer-Mazing Ways to Play!

Calling all mermaid lovers! Are you looking for a new way to make a splash at home?! From treasure hunts to tie-dye and mer-mazing science experiments, check out these 10 ways to make waves!   1. Go on a Magical Mermaid Treasure Adventure! Take a dive under-the-sea and go on mystical adventures with the Story …

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A Day At The Beach!

The sun is shining and the time for summer fun is here! Whether you live near the ocean or a lake, or you want to bring the beach fun home to you, these 12 activities are perfect for having some fun in the sun!   ACTIVITIES TO TAKE TO THE BEACH! Baby Shark Coloring Case  …

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9 Ways to Bring Summer Camp Home!

Who says you can only enjoy your favorite summer camp activities at camp?! From arts and crafts to science experiments, we’ve rounded up 9 ways to be one happy camper all summer long!   1. Tie-Dye Your World! Does anything say “summer-ready” more than tie-dye?! Create your own awesome tie-dye shirts with the Just My …

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Your Guide to Summer Gifts!

Warmer days are here again, and we know just how to fill every summer day with fun — toys, activities, and D.I.Y. projects! Whether you’re looking for a way to get creative outdoors or a way soothe those rainy-day blues, we’ve wrapped up our favorite summer products — and Toy Insider’s, too!   Top Summer Toys …

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