GIRLS NEED TO EXPRESS THEMSELVES IN MORE WAYS THAN ONE. SO, EMBRACE CREATIVE FREEDOM – FROM HEAD TO TOE – WITH IT’S SO ME®!

The line is at the forefront of the trend scene, with fashion activities ranging from DIY cosmetics, hair wear, nail art and even room décor. Designed for personalization and self-expression, It’s So Me remains trusted for both quality and on-trend fun tweens love.