Create. Pretend. Play. In the whimsical world of Story Magic™, storytelling is an imaginative, interactive experience — where you are both the author and creator. The moment you open each set, you’ll spark imagination and creative thinking because your packaging is ready to be transformed. Whether it’s a wooden dollhouse or an under the sea treasure chest, every component from Story Magic plays a role in your adventure.
From the tea party of your dreams to loveable, plush friends, there’s a little something special for every storyteller to explore — and endless ways to instill confidence through independent play. Plus, with mini story makers included in every set — you can inspire meaningful storytelling as you fill in the blanks to create your own magic over and over again. Get ready to immerse yourself in the wonder of your imagination with Story Magic!
Open up the packaging and say hello to the most huggable, loveable plush unicorn tucked away in its magical wooden dollhouse. Fill out your unicorn’s birth certificate to make the magic official, and create an enchanted castle by decorating the dollhouse with sparkly 3D stickers and a starry garland. Create your own Story Magic by filling in the blanks in your mini story maker, and have adventures in a magical world all your own! The Story Magic Unicorn Dream House is recommended for storytellers and unicorn lovers ages 4 and up!
With the Story Magic™ Tea Party Play Set, any time is tea time! Un-hook the latch on your carry case to find everything you need to host a magical pretend tea party! First, place the special tea tray on a table. Then, give each of your guests a saucer, teacup, and plate for desserts. Pour some imaginary tea in each of the teacups, and cheers to the fun! Fill in the mini story maker to create your own Story Magic — and use the imaginative play scene affixed inside the carry case to host whimsical tea parties wherever you go! The Story Magic Tea Party Play Set is recommended for imaginative little ones ages 4 and up!
Mix & match outfits on two magnetic best friends and get ready for some seriously magical adventures. Double the sides, double the dress-up fun — turn your wooden doll around to meet her best friend! Customize both sides of your doll with over 40 magnetic outfits and accessories. Then, place the doll in the stand and use the imaginative play scene to go on your own adventures! Flip the play scene over to explore new places, and fill in the mini story maker to create your own Story Magic! The Story Magic Wooden Dress-Up Doll set is recommended for imaginative storytellers ages 4 and up!
With the Story Magic Storybook Maker, inspiring imagination and creative thinking through open-ended storytelling are as easy as opening the box. Inside, you’ll find a magical storybook and everything any storyteller needs to create their own tales. Spin the story wheel to add characters, emotions, and settings to your story — then use the drawing guide, stencils, and markers to bring it all to life in your drawing guide book! Of course, the best stories have special surprises — so add confetti and gemstones in fun shapes and sizes! Make every page in your storybook unique by gluing down punch-outs from the included sheets. Then stick, adjust, and re-stick the repositionable stickers anywhere you please! Act out your story by putting on the unicorn mask, and use your double-sided play scene to discover the places your imagination can take you! The Story Magic Storybook Maker is recommended for storytellers ages 4 and up!
With over 80 magnetic outfits and accessories to mix and match on three magnetic best friends, the Story Magic Dress-Up Dolls Travel Play Set takes dress-up fun to the next level. Punch-out each magnetic doll from the sheet, and make their outfits totally unique as you stick on seriously magical magnetic pieces. Use the imaginative play scenes to go on awesome adventures, and create your own Story Magic by filling out the mini story maker! Bring your playset with you wherever you go to create dress-up Story Magic — even on-the-go! The Story Magic Dress-Up Dolls Travel Play Set is recommended for storytellers ages 4 and up!
Story Magic Mermaid Treasure Adventure
Take a dive under-the-sea and get ready for some seriously mer-mazing adventures with the Story Magic Mermaid Treasure Adventure set! Open up your treasure chest to find a beautiful wooden mermaid figurine with pearls, beads, and golden threads. Slide each bead onto the golden strands to create your own mermaid jewelry — and use the mini shovel to dig through layers of vibrant sand to find more treasures, like seashell beads and gemstones! Use the glue tube to adhere your treasures to your treasure chest, then open up the treasure map to find even more magic! Just follow the lines to explore new places, and roll the story dice to meet more characters. Fill in the mini story maker to create your own Story Magic and discover the places your imagination can take you! The Story Magic Mermaid Treasure Adventure is recommended for mermaid lovers and storytellers age ages 4 and up!