Help Our Favorite Unicorn Win 2021 Plush of the Year!

Help Our Favorite Unicorn Win 2021 Plush of the Year!

Help Our Favorite Unicorn Win 2021 Plush of the Year!

What are the TOTY Awards?

From industry influencers to academia experts, media, and more — every year, key stakeholders come together to recognize “the hottest toys of the holiday season” for the Toy of the Year (TOTY) Awards.


But this exciting program is more than just the “Oscars” of the industry — it supports The Toy Foundation, “which helps bring joy and comfort to children in need through the experience of toys and play” — a mission that resonates with us deeply at Horizon Group USA.


Connecting people through creativity is what we do every single day, and we’re so honored that our Story Magic™ Unicorn Dream Dollhouse is a 2021 Plush of the Year finalist. But the magic of the unicorn isn’t the only thing helping us claim our spot — we need your support too!


First things first, what is Story Magic™?

In the world of Story Magic, storytelling is an imaginative, interactive experience where you are both the author and the creator.


The moment you open each set, your packaging is ready to be transformed. Whether it’s a wooden dollhouse or an under the sea treasure chest, every component from Story Magic plays a role in your adventure.


From the tea party of your dreams to loveable, plush friends, there’s a little something special for every storyteller to explore. And with mini story makers included in every set — you can fill in the blanks to create your own magic over and over again.


What makes the Story Magic Unicorn Dream Dollhouse experience special?

It’s easy to discover the wonder of your imagination and create a world of magic with the Story Magic Unicorn Dream Dollhouse!


Crafted with super-soft, extra huggable materials — no hard parts inside — the premium plush tucked inside the wooden unicorn dream dollhouse makes for the ultimate comfort during playtime, bedtime, and everything in between!


Spark imagination and creative thinking by transforming the box into a whimsical dream house with sparkly 3D stickers and a starry garland — then fill out the unicorn’s birth certificate to make the magic official!


Encourage active listening and storytelling with a mini story maker that helps you create magical tales of your own — and experience the benefits of open-ended play!


Where can I vote for the Story Magic Unicorn Dream Dollhouse?

Show your love for the magic of this Unicorn Dream here — and follow us on social media for a chance to win a fuzzy friend of your own!